Empowering Authentic Connections for Youth

A social app for GenZ to share honest opinions, earn rewards and connect authentically.

Social
App Development
Gamification
10x
Increase in Daily Questions Answered
85%
User Retention Among Active Players
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ABOUT THE PROJECT

Overview

Zappr is a Gen Z-focused social app crafted to reinvent the way school and college students connect, play, and interact. With a fresh, gamified take on anonymous mentions and social discovery, Zappr creates a playful ecosystem where users engage through interactive questions, coin rewards, and a thrill-based identity reveal system. Designed for the meme generation, it strikes the perfect balance between mystery, fun, and curiosity-driven interaction, redefining how digital bonding works in youth communities.

Social
App Development
Gamification

The Problems We Solved

The student social networking space lacked platforms that embraced fun, anonymous interaction while ensuring safety and emotional engagement. Zappr tackled a fragmented market where existing tools either leaned too heavily on chat features or lacked interactive loops that keep young users coming back. There was no meaningful reward system for participation or referrals, and no strong pull for introverts to engage at their own pace. Zappr reimagined this by infusing humor, suspense, and peer curiosity into a social game-one that rewards playful honesty and brings people closer through a mystery-driven engagement model.

Challenges We Solved

  • Encouraging curiosity by letting users unlock clues about who mentioned them.
  • 10 fun, intriguing questions per round to drive personalized interactions.
  • Coins earned from engagement power the reveal and reward mechanics.
  • Users play in either "close friends" or "everyone" groups-safe spaces for introverts and extroverts alike.
  • Organic growth through shareable moments + subscription model for full name reveal.
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RESULTS
10x
User Retention Among Active Players
85%
Increase in Daily Questions Answered
70%
Coin Redemption Rate
50k
Social Shares within the First Month
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